A women's Perspective on Business Ownership

A Woman’s Perspective On Business Ownership

There wasn’t many differences in what my parents did at home: they were equals. I don’t know exactly what went on behind the scenes, but from my perspective as a little girl in Switzerland in the 80s, there was nothing odd about my Mom building custom metal furniture with her welding kit (she did get it) and my Dad putting on solo art exhibitions.

Why You Need an Outside Perspective

Coaching Change: Why You Need an Outside Perspective

First, the hockey stuff. I just can’t help myself; sport is such a great metaphor for marketing, or business in general. It’s competition in its purest form. There’s a reason why game theory is so useful to economists and decision makers. Games are a way to explore and optimize decision making within a predefined framework, constrained by a set of rules. Sounds a lot like running a business, no?

Data Blackbean Creative

The Science of Decision Making

A couple weeks ago, we talked about the importance of knowing what the correct thing to do is, at least as it pertains to marketing. In that post, I touched on the value of data analysis when making decisions. This week, I wanted to do a quick case study of what data-driven decision making might look like, as opposed to purely insight (or guesswork) based decision making.

Blackbean Creative Cane Toad

Hockey, Cane Toads, and Doing the Correct Thing: The Value of Business Intelligence

How’s that for a title? Sometimes, inspiration comes from unexpected sources. Actually, I’d argue it usually does. This article is a great example of that. It all starts with hockey. I’m a subscriber to the Athletic, a premium sports reporting platform that’s made huge strides in the last couple years, poaching talent from all manner

Why Cannabis Marketing is so tough

Why Cannabis Marketing is So Tough

We’re less than two months away from the official legalization of recreational cannabis, but the land rush has already begun. All across Canada, hundreds of startups and currently operating medical suppliers are preparing for or retooling to enter the lucrative recreational market. Come October, each of these businesses will be battling for market dominance.

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