A Full Stack Advertising Overhaul
When we began working with Swan Heating, they had a lot going for them: plenty of website traffic, hundreds of 5 star Google reviews, and a good reputation in their service area surrounding Denver, Colorado. What they weren't getting was results. Their advertising performance was falling behind as leads grew more expensive and harder to find. Our task was to optimize their digital marketing performance, ensuring that all that traffic didn't go to waste.
- Swan Heating, an established HVAC business in Denver, needed to improve the quality, quantity, and cost of their online leads
- Though their website received plenty of traffic, Swan felt their business had begun to fall behind their competitors, especially regarding their search advertising performance
- When we began working with Swan, their year-over-year leads from Google search advertising had fallen by over 40%, while cost per lead had increased by nearly 25%
- While their website received plenty of organic search traffic, it was out-of-date, lacked proper tracking conversion tracking, and was not optimized for lead generation