Big Surf Beer Co.
Bold Branding for Budget Beer
Big Surf Beer is a regional, budget-friendly beer brand brewed in sunny Kelowna, British Columbia, Canada. Their first product hit the market in 2011, providing a smooth local, craft-brewed lager to a market thirsty for a quality, affordable beer. Since then, Big Surf has grown its offerings to include a honey brown lager and a 'Tidal Wave' strong beer. One thing that hadn't changed is their brand. While their bright blue cans were recognizable and eye-catching in 2011, the beer market has changed a lot since then. In order to stand out in an increasingly crowded market, Big Surf hired BlackBean to refresh their brand and design new packaging for their flagship Laid-Back Lager, which will ship in 2020 in a new tall can format.
- Big Surf brewing needed a brand refresh that could help them stand out in a crowded beer cooler
- The refreshed brand needed to be applied to their new can size as they shifted from 355mL sizes to 473mL 'tall cans'