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A women's Perspective on Business Ownership
Business

A Woman’s Perspective On Business Ownership

There wasn’t many differences in what my parents did at home: they were equals. I don’t know exactly what went on behind the scenes, but from my perspective as a little girl in Switzerland in the 80s, there was nothing odd about my Mom building custom metal furniture with her welding kit (she did get it) and my Dad putting on solo art exhibitions.

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Blog Albums
Marketing

Same Songs, New Artwork: Reissues, Compilations, and 4 Brand Philosophies

At the end of each year, I like to play a game. I call it ‘Do I Feel Old Yet?’. The rules are simple: look at a list of the top movies, songs, albums, or news stories from ten years ago. Do they feel like they happened a long time ago? If so, you’re doing well! You’re keeping up, staying current. However, when the top song list starts feeling your favourite Spotify daily mix, and the news stories feel like current events, you know you’re slipping.

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Why You Need an Outside Perspective
Business

Coaching Change: Why You Need an Outside Perspective

First, the hockey stuff. I just can’t help myself; sport is such a great metaphor for marketing, or business in general. It’s competition in its purest form. There’s a reason why game theory is so useful to economists and decision makers. Games are a way to explore and optimize decision making within a predefined framework, constrained by a set of rules. Sounds a lot like running a business, no?

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